The year 2018 marked a pivotal moment for Celine, a house steeped in French elegance and minimalist chic. While the brand didn't release a single, overarching "Celine Fashion Ad 2018" in the traditional sense, the year was a whirlwind of captivating imagery and collections, each contributing to a powerful reimagining of the Celine identity under the then-newly appointed creative director, Hedi Slimane. This article delves into the multifaceted expression of Celine's aesthetic in 2018, exploring the various campaigns, runway shows, and lookbooks that defined the brand's visual language that year. We'll dissect the key elements that contributed to the overall impact, analyzing the stylistic choices, the photography, and the overall messaging that resonated with audiences worldwide. But read on for the long version – AKA everything you need to know about the various Celine expressions of 2018.
The Venue: Upon entering we were met with… a Transformation
To understand the Celine of 2018, we must acknowledge the seismic shift that occurred with Hedi Slimane's arrival. His appointment was met with both excitement and apprehension. Slimane, known for his sharply tailored silhouettes and rock-and-roll aesthetic at Dior Homme and Yves Saint Laurent, presented a stark contrast to Phoebe Philo's intellectual, understated minimalism that had previously defined Celine. This meant a complete reimagining of the brand’s identity, reflected not just in the clothes but also in the presentation. The "venue" for each collection unveiling became a crucial element in communicating this new direction.
While specific details about each show's setting aren't readily available in a consolidated fashion, the overall ambiance consistently projected a deliberate shift. The shows themselves became events, carefully orchestrated to reflect Slimane's vision. Gone were the minimalist, almost austere settings of the Philo era. In their place emerged a more theatrical, sometimes even dramatic, backdrop for the collections. Imagine a stark contrast: the quiet contemplation of Philo's presentations replaced by a more assertive, highly stylized environment that mirrored the clothes themselves. This shift in presentation underscored the brand's reorientation toward a bolder, more overtly glamorous aesthetic.
Celine Fall 2018 Ready-to-Wear: A Rock 'n' Roll Renaissance
The Fall 2018 collection marked Slimane's debut for Celine, and it was nothing short of a statement. The collection was a powerful declaration of his aesthetic, a celebration of lean silhouettes, sharp tailoring, and a distinctly rock-and-roll sensibility. Think skinny jeans, leather jackets, androgynous tailoring, and a pervasive sense of youthful rebellion. The color palette was largely monochromatic, leaning heavily on black, grey, and white, punctuated by pops of vibrant color that felt both unexpected and perfectly placed.
The campaign imagery for the Fall 2018 collection further solidified this new aesthetic. While precise details of the advertising campaign are not readily available in the public domain, it's safe to assume that it mirrored the collection's focus on lean, sharp lines and a cool, almost aloof, attitude. The models, their makeup and styling, would have all been carefully chosen to reflect this newfound identity. The overall effect would have been one of effortless cool, a deliberate departure from the more intellectual and understated aesthetic of the previous era.
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